New eCards Section

We’ll be adding more eCards to our site in the coming weeks. Visitors have been asking for virtual cards, but at first it seemed that including them might draw supporters away from the traditional cards that provide more income to non-profits.

I suspect, though, that the two distinct types of cards might appeal to different audiences. And while the free eCards don’t create immediate income, they spread information and awareness, which is valuable, too.

We’ll keep in touch with the non-profits and see what happens.

Anne